During most of the 2010s, Steph Curry and LeBron James battled it out on basketball’s biggest stage. As the former continues to grow his brand off the court, he’s managed to beat his longtime rival once again.

For years, LeBron has been one of the highest earners in the NBA on and off the court. Aside from the numerous sizable contracts he has signed, the 20-time All-Star has also built up a long list of endorsements. However, it seems that another star has finally come along and managed to dethrone him.

In a projection of the highest earners in the NBA for the 2024-25 season, Steph Curry, who is worth $240 million (via Celebrity Net Worth), has leaped ahead of LeBron. He is set to earn over $22.1 million more than the LA Lakers star between his contract and endorsements.

Curry, who signed a $62 million extension with the Warriors this summer, is another one of the most marketable stars in the NBA. He has been the face of Under Armour for over a decade and has his own brand within the sportswear company. Curry has also broken into the world of alcohol with his “Gentleman’s Cut” whiskey.

Similar to most of their battles in the NBA Finals, Steph Curry has found a way to narrowly edge out LeBron.

It took some time due to injury woes early in his career, but Steph Curry has become one of the highest-paid players in the NBA annually. He will have the highest salary among any player in the league this season for the eighth time in his career. When his new extension kicks in for the 2025-26 season, the former MVP will cross a massive financial threshold.

While breaking down the highest earners in the NBA this year, Kurt Badenhausen cited that Curry’s on and off-court earnings will total over a billion dollars in 2027.

“This summer, he signed a one-year extension with the Warriors that will pay the two-time NBA MVP $62.6 million for the 2026-27 season and push his career earnings from playing salaries and endorsements past $1 billion.”

As of this summer, Steph Curry’s net worth is estimated to be around $240 million. A majority of this stems from the money he makes in the NBA.

Similar to LeBron James, Curry has done well to make sure his success stems beyond his work on the basketball court. Aside from Under Armour, some of the other companies the Warriors star has partnered with includes JP Morgan Chase, Callaway, and Fanatics. He also had projects like the media business he founded back in 2018.

Curry continues to grow as a businessman, but one of his top goals remains to be a pillar for the Warriors franchise.