Travis Kelce’s personal brand and assets increased significantly after he dated Taylor Swift. However, the player had to spend a lot of money to please his girlfriend.
According to Hello Magazine , while the whole world is talking about the double album The Tortured Poets Department: The Anthology , Taylor Swift and boyfriend Travis Kelce are seen being affectionate with each other in a new video, responding to the Fortnights Challenge.
The 15-second clip shows the singer leaving the studio to go home and cook for her boyfriend. Kelce stands next to her and kisses her on the cheek. Swifties shared the sweet video with gushing comments.
Since starting his relationship with Swift in September 2023, the name Travis Kelce has become a hot keyword, attracting the attention of the media and the public. That has significantly raised his status.
The Taylor Swift Effect on the Travis Kelce Brand
Joe Pompliano – sports investor and businessman – wrote on X: “Travis Kelce had a busy 24 hours: 7 catches for 63 yards and a touchdown, attracted more than 300,000 followers on social media, sales increased 400%, entered the top 5 best-selling jerseys in the NFL. It’s the Taylor Swift effect.”
Thanks to this famous love affair, Kelce got lucrative advertising contracts, and his business was successful. According to the latest statistics of Celebrity Net Worth , Kelce’s net worth increased from 30 million USD to 50 million USD in just a few months.
Kelce doesn’t talk much about his financial worries these days. He used to complain about being underpaid ( $14 million a year) while working for the Kansas City Chiefs.
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| Travis Kelce became more famous after dating Taylor Swift. Photo: The Us Sun. |
In addition to his rapidly growing net worth, Kelce has also gained 1.3 million Instagram followers. The Things attributes this to viewers’ eagerness to learn more about the NFL star, as well as their curiosity about how he and Swift express their love online. Kelce currently has 6.4 million Instagram followers.
“His following on other platforms has also increased. Travis gained more than 500,000 new followers on TikTok, for a total of 2.6 million followers, as well as 25,000 on X, for a total of 1.3 million followers,” the paper said.
According to Sportico , Kelce is one of five athletes who will have a breakthrough on social media in 2023. The soaring numbers help him raise his personal brand, which means higher advertising prices.
Typically, celebrities with over 1 million followers charge between $5,000 and $25,000 per post for advertising. Swift’s current following allows her boyfriend to “pocket” tens of thousands of dollars when sharing branded photos or videos.
“Love expenses” are expensive
Despite making more money, Kelce’s “love expenses” to date Swift are not small. According to the New York Post , the football star spent $8 million on gifts, flights, vacations and a new home to win the billionaire singer’s heart.
When he first fell in love with Swift, Kelce—whose net worth was half that of Olivia Benson, Swift’s pet cat—felt self-conscious about living in a modest home in Briarcliff West, Kansas. So he quickly bought a 1,600-square-foot mansion in the suburb of Leawood for $6 million and moved his girlfriend there.
Kelce spent more than $1.2 million to rent a private plane to support Swift’s performances on The Eras Tour in countries outside the US. The flight to Argentina cost more than $300,000 . When his girlfriend performed in Australia, reporters saw Kelce step off the 10-seat jet, which cost $340,000 to rent.
Renting a resort for $15,000 /night during a long vacation in the Bahamas, Kelce also spent $22,000 on gifts for his girlfriend, including a $2,100 flower set, a $3,020 24-karat gold rose sculpture, a $6,360 diamond bracelet with the words “TNT” (Taylor and Travis), and several accessories and handbags from Dior, Bottega Veneta, Celine, Hermès…
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| Travis Kelce and Taylor Swift enjoy music at Coachella in mid-April. Photo: Newsweek. |
“Travis has never felt more supported by a significant other,” a source told Entertainment Tonight . “Taylor and Travis spend a lot of time together. They are sincere, honest, loving and straightforward with each other about everything. They both constantly encourage each other to be the best they can be.”
After every Swift show, Kelce goes on the podcast and has nothing but glowing words for his girlfriend. In a new episode of the New Heights podcast, the 6-foot-4 player can be seen dancing to the song Shake It Off. He praises his girlfriend as “the most professional person I’ve ever met.” In Kelce’s eyes, Swift is sweet, strong, and knows what she’s doing. He admires Swift’s efforts to reach the top.
“Nothing but joy,” Kelce shared about his love story with Swift over the past 7 months.
Good books about love
There have been many books and works written about love – the story of a warm heart, a feeling that is often considered complicated. Under the “cool head” of philosophical theories and psychological perspectives, love appears clear but also not lacking in emotions.
The Art of Loving by psychoanalyst Erich Fromm was published in 1957. To date, the book has been translated into 34 languages with millions of copies printed. It is both a theoretical research work and a heartfelt book, suggesting readers to understand the nature of love.
