“For me, it’s more about impact over legacy,” Ayesha Curry, the millionaire entrepreneur, and wife of Stephen Curry, said in a Forbes interview recently. And impact, she certainly has! From the Eat. Learn. Play Foundation the couple started in 2019 to the various investments and causes the pair back, Oakland has the Curry imprint in almost every nook and cranny. One such recent startup, the ‘Culinary Queen’ backed was the award-winning recycling system, Mill. And they are in the midst of an intriguing and delicious campaign.

If you are from New York, chances are you have already heard of the ‘Make Food, Not Waste Restaurant Week’. Introduced as part of Mill’s fall campaign, it challenges some of the top chefs of the ‘Big Apple’ to produce no food waste for an entire week. You don’t have to be a Michelin-star chef to know that food waste is quite unavoidable in cooking.

But it never hurts to try. And that’s what Mill aims at with the week-long campaign (September 30 to October 6). But how exactly are they helping? The brand’s state-of-the-art food recycler dry and grinds food scraps in participating restaurants to be later used for composting or even chicken feed. And Ayesha is all for it! Re-sharing the post, she tagged Mill and added three cute green hearts in her IG story.

According to Mill’s post, “12 incredible NYC restaurants will set the standard for no-waste cooking —committing to producing zero food waste with Mill’s help in the kitchen and offering a special dish that showcases their perspective on no-waste cooking.” 

Some of the top names in the campaign are pastry chef Camari Mick of The Musket Room, Fidel Caballero, chef and owner of Corima, James Beard Award-winning chef Dan Kluger, owner of Loring Place and executive chef at Greywind, amongst others.

Mill, however, is just one of the many entrepreneurial brands that Ayesha Curry supports – Supplant Co., the sugar alternative brand, mushroom-growing startup, Back To The Roots (became a board member in 2022 after working 10 years with them), to name a few. Interestingly, this comes in the wake of her special appearance in Dreamforce, the annual conference event by Salesforce. One of the subjects talked about was the couple’s commitment to expanding their foundation.

In the event of the recent exit of Oakland’s final major professional sports, Steph made it a point to note that despite the absence of a sport, their goal remains the same. “We just want to make sure we continue our work there, especially in the school district, and create opportunities for future generations to achieve their full potential.”

And so, when his wife received the invitation to the leading CRM platform to discuss their work on the foundation, Steph showed his support by re-posting it on his story. Even though Oakland is the adopted hometown of the Currys, it holds significant value for the basketball family. As such, they made sure to give back to the community that has given them so much.

The day Stephen Curry signed an extension with the Warriors also marked a momentous milestone for the foundation. The NBA power couple pledged to raise $25 million through their foundation. As per the SF Chronicle, the money goes “toward tutoring in reading and writing for approximately 10,000 elementary school students in the Oakland Unified School District the next five years.” 

It is the single largest investment toward literacy the foundation has made. Equipping the younger generation with all the skills is, after all, the best way to ensure the future of a country. Do you agree? And also, do any of you visit the campaign yet? Do tell us your experience in the comments.