Travis Kelce is one of Taylor Swift’s most public relationships to date, as the two are not shy about appearing together at events. Taylor Swift has supported Travis at football games many times. his American education. The male player also took time to watch her shows, even going on stage to perform with her. On the soccer field, Travis “liked” Taylor after a tense goal, and Taylor Fans guessed that she composed love songs for Travis – the reason it’s called guessing is because the blonde singer often doesn’t mention his name in the songs.

Travis Kelce benefits from Taylor Swift’s powerful influence

On one side is a world-famous music star. On the other side is a superstar scorer for the Chiefs. While Taylor Swift and Travis Kelce’s relationship has been mutually beneficial, the scales tip in favor of Travis. obvious

Sports in general, and football in particular, have relatively fewer female fans than male fans. Travis’s relationship with Taylor has helped him reach a new audience, mainly female.

Sports site Front Office Sport noted that data showed that female viewership increased by 9% during this year’s American football season. Front Office Sport also stated that Taylor Swift increased by 330 million USD. for the brand value of the NFL and the Kansas Chiefs football team.

Meanwhile, Fanatics claims that since dating Taylor Swift, Travis Kelce has sold more merchandise. Jerseys with his name and player number have sold 400% more than before. know the female singer from Texas.

NFL takes advantage of “human branding” strategy

With the public relationship between the female singer and the athlete, many brands have taken advantage of their “viral” status to expand their market in the way of “human branding”.

Human Branding is a method of communication and advertising that connects the name of a character with a brand. Using a character as the focus of an advertising strategy helps the brand become closer to the audience. This is also That is why brands or companies often invite a star to be a brand ambassador.

The NFL’s media team recognized the power of the Taylor-Travis duo and used it to promote their strategies. When Taylor first appeared publicly at the game, NFL websites ran articles The post welcomed her into the “Chiefs Kingdom,” thereby also creating a sense of welcoming her fans to the sport.

Or, the NFL’s X/Twitter page even changed their bio to “NFL (Taylor’s Version),” referring to how Taylor Swift re-recorded her entire album to fight back against Scooter Braun, who bought her her previous record. The NFL pun makes the football league more relatable to Taylor Swift fans.

Similarly, Taylor Swift reportedly enjoys snacking on a signature Heinz sauce at Travis’s games. Heinz immediately used this information to launch a special, limited edition sauce. , attracting Taylor’s fans.

Mention each other, anytime, anywhere

On the personal side, both Taylor and Travis have made subtle, yet obvious references to each other. The singer used a popular football celebration called the swag surf on choreography during her The Eras’ Tour . At the same time, Travis also used her familiar gesture, making a heart with both hands raised high, during victory celebrations. of its own. This makes many fans, and viewers curious every time it is used.

It can be seen that the relationship between Taylor Swift and Travis Kelce is not only beneficial for their personal lives, but also beneficial for their communication strategies and brings extremely strong influence.

The “curse” of players and stars

A few people have suggested that Taylor may have caused Travis’s career to decline due to a “curse.” This curse was most noticeable when Serena Williams and rapper Drake started appearing together. During this period, She lost in the semi-finals of the 2015 US Open despite being predicted to be a strong favorite.

However, the worries of football fans were soon quelled when the data of Travis Kelce’s games was released by Betway based on the index on the official website of the NFL tournament. Odds The Kansas Chiefs’ winning percentage was 75% compared to 66.7% without Taylor Swift. His passing distance in the air also increased by 58%.

The numbers above show that Travis Kelce seems to have it all when he is dating Taylor Swift, because his love life is smooth and his career path is also open. It is not a “curse” that Travis is suffering from, but instead again the “Taylor effect.”